Toyota is now the world?s largest automaker in terms of net worth, revenue, and profits. According to Stephen Spier, Toyota has been an industry leader since the 1960s and has consistently been more productive than its competitors. The company has been widely recognized for the quality of its products and production systems:
? In 2001, Toyota continued to maintain industry leadership. Consumer Reports rated Toyota models first in four of ten product categories. In a separate 2001 study of initial quality, J.D. Power and Associates rated Toyota and Lexus products first in 7 of 16 product categories. Toyota?s Kyushu car plant was rated the best in the world, with Toyota?s Tahara car plant second in Asia and the Kyushu truck plant third. In North America, Toyota?s Cambridge Ontario plant was first, and the Georgetown Kentucky Camry plant tied for second. Despite industry-wide difficulties, Toyota?s market share and capitalization continued to grow. Worker involving, problem-solving processes at the NUMMI plant, specifically, a TPS-managed joint venture with General Motors, were a source of performance superiority.
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